雜志介紹

Journal Of Consumer Marketing雜志介紹

《Journal Of Consumer Marketing》是一本以English為主的未開(kāi)放獲取國(guó)際優(yōu)秀期刊，中文名稱消費(fèi)者營(yíng)銷(xiāo)雜志，本刊主要出版、報(bào)道領(lǐng)域的研究動(dòng)態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗(yàn)和科研成果，介紹該領(lǐng)域有關(guān)本專(zhuān)業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國(guó)際權(quán)威數(shù)據(jù)庫(kù)SCIE收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動(dòng)作用，也得到了本專(zhuān)業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為2.7，最新CiteScore 指數(shù)為5。

本刊近期中國(guó)學(xué)者發(fā)表的論文主要有：

• The effects of firm-generated content on different social media platforms on viral marketing

  Author: Zhang, Renping; Chen, Xingyu; Wang, Wei; Shafi, Mohsin

英文介紹

Journal Of Consumer Marketing雜志英文介紹

Journal of Consumer Marketing is a prestigious academic journal in the field of marketing, dedicated to providing researchers, educators, and practitioners worldwide with the latest research on consumer behavior and marketing strategies. It has always focused on exploring the various factors that influence consumer decision-making processes and how these factors are applied in business practices. The magazine mainly focuses on theoretical and applied research in the fields of consumer behavior, market research methods, brand management, retail strategy, digital marketing, and social media. Its target audience is broad, including but not limited to professors in academia, graduate students, professionals in the business world, and policy makers. The journal aims to provide a communication platform for readers from different backgrounds, promoting interdisciplinary research collaboration and development.