雜志介紹

Journal Of Marketing Analytics雜志介紹

《Journal Of Marketing Analytics》是一本以English為主的未開放獲取國(guó)際優(yōu)秀期刊，中文名稱市場(chǎng)營(yíng)銷分析雜志，本刊主要出版、報(bào)道領(lǐng)域的研究動(dòng)態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗(yàn)和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國(guó)際權(quán)威數(shù)據(jù)庫SCIE收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動(dòng)作用，也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為4，最新CiteScore 指數(shù)為5.4。

本刊近期中國(guó)學(xué)者發(fā)表的論文主要有：

• Customer feature selection from high-dimensional bank direct marketing data for uplift modeling

  Author: Hu, Jinping

英文介紹

Journal Of Marketing Analytics雜志英文介紹

data Has Become The New Ore In Today’s Knowledge Economy. However, Merely Storing And Reporting Are Not Enough To Thrive In Today’s Increasingly Competitive Markets. What Is Called For Is The Ability To Make Sense Of All These Oceans Of Data, And To Apply Those Insights To The Way Companies Approach Their Markets, Adjust To Changing Market Conditions, And Respond To New Competitors.marketing Analytics Lies At The Heart Of This Contemporary Wave Of Data Driven Decision-making. Companies Can No Longer Survive When They Rely On Gut Instinct To Make Decisions. Strategic Leverage Of Data Is One Of The Few Remaining Sources Of Sustainable Competitive Advantage. New Products Can Be Copied Faster Than Ever Before. Staff Are Becoming Less Loyal As Well As More Mobile, And Business Centers Themselves Are Moving Across The Globe In A World That Is Getting Flatter And Flatter.the?journal Of Marketing Analytics?brings Together Applied Research And Practice Papers In This Blossoming Field. A Unique Blend Of Applied Academic Research, Combined With Insights From Commercial Best Practices Makes The?journal Of Marketing Analytics?a Perfect Companion For Academics And Practitioners Alike. Academics Can Stay In Touch With The Latest Developments In This Field. Marketing Analytics Professionals Can Read About The Latest Trends, And Cutting Edge Academic Research In This Discipline.the?journal Of Marketing Analytics?will Feature Applied Research Papers On Topics Like Targeting, Segmentation, Big Data, Customer Loyalty And Lifecycle Management, Cross-selling, Crm, Data Quality Management, Multi-channel Marketing, And Marketing Strategy.the?journal Of Marketing Analytics?aims To Combine The Rigor Of Carefully Controlled Scientific Research Methods With Applicability Of Real World Case Studies. Our Double Blind Review Process Ensures That Papers Are Selected On Their Content And Merits Alone, Selecting The Best Possible Papers In This Field.