雜志介紹

International Review On Public And Nonprofit Marketing雜志介紹

《International Review On Public And Nonprofit Marketing》是一本以English為主的未開放獲取國際優(yōu)秀期刊，中文名稱公共和非營利營銷國際評論，本刊主要出版、報道領(lǐng)域的研究動態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進展，探討行業(yè)發(fā)展的思路和方法，以促進學術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國際權(quán)威數(shù)據(jù)庫SCIE收錄，為該領(lǐng)域相關(guān)學科的發(fā)展起到了良好的推動作用，也得到了本專業(yè)人員的廣泛認可。該刊最新影響因子為1.8，最新CiteScore 指數(shù)為3.8。

本刊近期中國學者發(fā)表的論文主要有：

• No browsing, no donating: the impact of title and forwarder on browsing intention of online charity fundraising

  Author: Zheng, Chundong; Niu, Huan; Wang, Han

英文介紹

International Review On Public And Nonprofit Marketing雜志英文介紹

the International Review On Public And Nonprofit Marketing, An International Scientific Journal, Publishes English-language Articles And Case Reports In The Field Of Public And Nonprofit Marketing And Closely Related Disciplines. Relevant Doctoral Thesis Reviews And Book Reviews Are Also Welcome. The Main Objective Of The Review Is To Foster The Study Of Marketing Topics From An Interdisciplinary Perspective And Provide A Forum For Researchers Interested In Examining These Issues From Practical And Theoretical Viewpoints. Establishing A Common Vocabulary With Which To Discuss Methods, Procedures, Results And Experiences Will Improve The Exchange Of Ideas Between Participants Of Varied Backgrounds. To Be Accessible To A Diverse Community Of Academics And Professionals, The Review Will Only Accept Articles That Display Strict Scientific Rigor And Excellent Expository Clarity. First-rate Scientific Quality Is Guaranteed By A Large Editorial Board Composed Of Internationally Recognized Experts From Prestigious Academic And Research Institutions. Papers Submitted For Publication Are Evaluated Through A Double Blind Refereeing Process. Manuscripts Should Not Exceed 20 Pages (450 Words Per Page). This Page Limit Includes All Figures, Tables, Appendices And References. Officially Cited As: Int Rev Public Nonprofit Mark?