雜志介紹

Journal Of Nonprofit & Public Sector Marketing雜志介紹

《Journal Of Nonprofit & Public Sector Marketing》是一本以English為主的未開放獲取國際優(yōu)秀期刊，中文名稱非營利及公共部門營銷雜志，本刊主要出版、報道領(lǐng)域的研究動態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗(yàn)和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進(jìn)展，探討行業(yè)發(fā)展的思路和方法，以促進(jìn)學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國際權(quán)威數(shù)據(jù)庫SCIE收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動作用，也得到了本專業(yè)人員的廣泛認(rèn)可。該刊最新影響因子為1.3，最新CiteScore 指數(shù)為3.9。

英文介紹

Journal Of Nonprofit & Public Sector Marketing雜志英文介紹

Journal of Non Profit&Public Sector Marketing is an academic journal dedicated to the field of non-profit organization and public sector marketing, aiming to provide a platform for scholars, practitioners, and policy makers to exchange and share theories, practices, and strategies related to non-profit organization and public sector marketing. By publishing original research, case studies, literature reviews, and review articles, the magazine is committed to promoting the development and application of non-profit organizations and public sector marketing. The magazine covers multiple topics, including marketing strategies for non-profit organizations, marketing management for the public sector, social marketing, political marketing, health and education marketing, and more. These themes reflect the challenges and opportunities faced by non-profit organizations and the public sector in achieving their missions and goals. The magazine encourages authors to adopt interdisciplinary research methods, combining quantitative and qualitative research, to gain a more comprehensive understanding of the complexity of marketing for non-profit organizations and the public sector.